AW11 Press Release

18/09/11

Fusion

Bowler is known for her innovative approach to textile design. Her collections highlight her passion for unexpected materials and new processes along with her inventive use of everyday materials and objects, ranging
from shower curtains to recycled rubber flooring. Recycled and re-appropriated materials are transformed into sophisticated, luxurious and witty garments and accessories for both men and women.

Her A/W collection demonstrates that sustainability and desirability are not incompatible; that sustainable design can be turned to consumer products. Bowler’s unique eco designs won an award during London Design Week's ‘Sustain Exhibition’.

Her A/W collection has also derived from a fusion of traditional Japanese straw raincoats and the iconic British Mackintosh. Its construction and decoration is achieved through stitchless heat forming techniques and ultrasonic welding.

Through sumptuous colour, lustrous gloss and a harmonious mix of synthetic and natural fibres her collection pushes the boundaries of rainwear.